BRAND IDENTITY · MOTION
A visual identity project focused on creating a clear and recognisable brand system for Den Engel & Den Hop.
The concept
Den Engel & Den Hop was a group project developed for a real client. Both organisations support and guide young people, and the goal was to create a renewed visual identity and a set of communication materials that felt clear, recognisable and consistent.
Motion
For Den Engel & Den Hop I created a logo animation in After Effects. Starting from the visual identity, I brought the logo to life in a simple and recognisable way, experimenting with movement, timing and transitions to translate both brands into motion.
Tools: After Effects · Illustrator
Outcome
The project resulted in a broader visual system that combined identity, print and motion. Working in a team for a real client also taught me how to develop ideas collaboratively, respond to feedback and translate a visual concept into different types of media.